PERFORMANCE

Measuring what matters in iOS performance

The wrong metric can make a team feel good while users still feel friction. Here is what I track first.

Apr 10, 20267 min read

Performance

WHERE I'VE DELIVERED IMPACT

UniqaTech

Start with user-visible moments

For most consumer apps, I care first about:

If the team cannot explain how a metric maps to a user moment, it is probably a vanity metric.

Performance work has to fit delivery risk. A 5 percent win that destabilizes a release is usually a bad trade.

NEXT STEP

I work with teams that need clear technical judgment, safer delivery, and someone who can move inside existing iOS codebases quickly.